Good Design

Thursday, 19 March 2009
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paintbrushesDon Norman gave a very interesting speech at TED about why good design and thoughtfulness is important. You can find many more good articles here or visit Prof. Don Norman's Homepage.
"Donald Arthur Norman (born December 25, 1935) is a professor emeritus of cognitive science at University of California, San Diego and a Professor of Computer Science at Northwestern University, where he also co-directs

the dual degree MBA + Engineering degree program between the Kellogg school and Northwestern Engineering. He is on numerous company advisory boards including the editorial board of Encyclopædia Britannica... "


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The name "freaked out" does not symbolize our mental state but rather the approach to give our clients the unexpected - the extra edge - over their competitors to be successful in bussiness. That might appear from time to time a little freaked out but if you want plain vanilla work there are plenty of companies out there offering that. We go beyond.


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